Congratulations, . Appreciate it. So I mean, the ideal. Like something net, something net stuper net or something like that. keystyle mmc corp login; thomson reuters drafting assistant user guide. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. - Kevin Espiritu, Founder and CEO of Epic Gardening, on his early-career years During the time period after college, Espiritu and his brother started gardening As a self-admitted geek and someone with an obsessive personality, he got hooked. There's no way they will not click on it. And. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. And then I had very large platforms and a core product in the, in the market. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. We are excited to have him return, this time to give us updates about These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. It's pretty cool. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. And um, I'm just curious to learn, uh, yeah. I mean, just, just think about it that way. So I had some demand authority, right. Yep. South is ideal, east and west are OK, north is bad. @jayclouse attention -> confirmation of directed action = trust I just don't understand. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. It, it's just not, it's not true. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? First came the website, followed by YouTube, a daily podcast, and finally his And there's a lot of opportunity to improve them. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. It's doing really great now, I, I personally love following Kevin's gardening advice. Check Background Get Contact It's, you don't have to buy that much of it. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. I think I've learned enough. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. Um, And he's just doing his best to like become as resilient as he can. A boiler failure next winter and save money. You can test it on all the express, whatever. Uh, and then that sort of worked. Um, so, so standard interview format, right? SUNSET is a registered trademark of S Media International Corporation. "This year we are growing a ton of tomatoes," said Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. Yeah. So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. . And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Mm-hmm. You don't need a lot of money. Copyright 2023 S Media International Corporation. Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. It's gotta be an interesting juggle. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. Thinking so. Yeah. What's the culture of the company look like? And so that, that sort of went to promotion link building. That neon light is abs. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. All right. And he's like, oh, well you need a three pl third party logistics company. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? Kevin: products maybe? The information is less dense, but it's sort of like, it's almost like a lead magnet to the, to the greater ecosystem. Yeah. I mean, the podcast off to the races. Here's where to make the cut, right? Maybe that's the better question. Uh, how do I do that? Uh, and so what I did is I looked at the Space of Gardening podcast at the time. , how did that progression happen? Are you looking to scale your niche site portfolio or build your first website? And so it was sort of a hack. In the context of blogs, I guess it's a little different right, though. Um, and so what I did is I, I found these raised beds, which is like a gardening, just a way to garden, um, to contain soil. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. WebShe was loved and cherished by many people including : her parents, John Richardson and Lorraine Richardson; her husband John; her daughters, Trina Burrous (Tom) and Barbara (Kathy); her grandfather Zinko; her siblings, Jim Slattery, Mike Slattery (Sandy), Mary Ann Couture, John Richardson (Susan) and Sheila Bolka (Kevin); and her close friend What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. So if I can get him to make it with us, then I will do that. 0:36. What cannot be copied. Yeah. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. So maybe it's coming, maybe. Blog, videos, et cetera. Um, and, and there you go. How important has that been? Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! It was, it was like a little intro music. Check reviews, hours, insurance options, & book your appointment today. Kevin started a gardening niche site following The Authority Site System (TASS) course. Neither of us had ever done it before and I was like, you know what? Kevin got into gardening in early 2011 with his first hydroponics setup. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Uh, I had some referral traffic coming in. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. Along the way where you made those. Enjoy. Right. So I guess you could, you could call that the founding. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. For sure. How much do I need me to be a part of the brand? There's, there's an incredible amount of luck there. But the, the answer is more like, should I, uh, and the answer is probably no. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. Kevin started a gardening niche site following The Authority Site System (TASS) course. Uh, and, and you. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. So at least I had two versions of the same thing going that aren't dependent on one another. Like, what would be some of the advice that you would, uh, pass. Right. Um, that. Maybe that's the better. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. Good. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? . WebPeople named Kevin C Espiritu. Right. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. Jared: It's great. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Yeah. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? Right, right. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. kevin espiritu married. Can I sell these in America? And then in 2020 we had 2.8 million. He's built an entire brand in the gardening space, and we get to deep dive the entire process with him, and it's such a cool journey. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? Yeah. Right. Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married Yeah. Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. Like it's the best thing I've ever seen. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 Dot co.uk and get in touch with them now. And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Didn't dunno why I didn't see that as a problem. Topical authority. Um, and we brought him onto the team. Welcome to the Niche Pursuits Podcast. He made the gardenand teaching people to gardenhis So it's, it's that whole chicken egged sort of thing. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Yeah. I like synthesizing information and kind of like translating it into different formats. . I think it's probably more in vogue these days to, to do stuff like that. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Um, I would say stick to basic business principles of like, making a more resilient business. So it'd be a huge move. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Kevin: and stuff. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. Did you follow along where now you're producing and actually making your own products? Um, you know, where are, where are you going with this thing? Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents Richard Obert. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. The campaign hook was pretty clever. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. I love it. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Log In. It's something you can't get anywhere and he's probably not gonna make that. Um, but yeah, I mean, you, you figured out along the way. Uh, it's good to at least have still some more runway for you to, to go down. Um, I like the teaching aspect of it. Yeah. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. Little did I know that was probably not that bad at the time. Where are we going as a company? Yeah. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? Day. A year. They're paying you to have access to an audience that you have full access to. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. And it's probably better to, to have me running, you know, the, the brand side of it. You have to know what your plants need and when they need it, and its a more scientific approach to growing. And so that's our first sort of owned line. It was only about hydroponic gardening. So I believe in 2017, I think at that time I switched to Zoic from Aen. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. , they have traffic around a certain, um, concept or product. Um, and then like three, four months in, he quit. Kevin Espiritu YouTube Star #231141 Most Head on over to niche sites.com/trial and take advantage of this amazing trial offer. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. You probably know more than me. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. I have full faith his site will come back. Look no further than niche sites.com. SocialBee Review: Is It the Best, Affordable Social Media Management Tool? And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Mm-hmm. Facebook gives people the power Facebook Email or phone Password Forgot account? That's a very detailed guide. Um, uh, you know what? He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. YouTube monetizes very similarly with ads and affiliates. Or just walk into any nursery. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. So good to have you. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. Here at Sunset, were currently on a mission to demystify gardening for first-timers. Its a way where you can provide nutrients in a nutrient solution. Right. And so that's what I did. Um, and so then you'd have the cash that you could then try to buy more, but you'd, you'd always have to play this game of like, okay, well I can't buy too far ahead because I can't just promise customers something that's coming in half a year. A boiler failure next winter and save money. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. Look no further than niche sites.com. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Right. That's more resilient, right? Well, uh, it's, we'll stay tuned for that one. And so I bought a shipping container full of the product. Uh, you just, you my next question, you just, you literally just teased it. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. So maybe I, maybe I could have. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Mm-hmm. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. Um, and then the same, same would apply for video. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. No, I was almost like a kindergartner in the world of commerce. So these basic, basic things I didn't know. Mm-hmm. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. I, I forgot, but YouTube shorts has kind of messed us up a little bit. It means that, Actually your royalty cut applies to the advance in, in the negative balance. Kevin Bryant Espiritu (Crisel) See Photos. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. That's crazy. Right. And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. I would click on it. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. Mm-hmm. I thought I was going to, to farm in people's front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. Uh, some really sort of big heavy hitting books, which really cool model. Um, and it would sell out literally in two days. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Right. And. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. Yeah. 5K a month. , you know, what are, what are like, what are the next steps? What did the next couple years look like as we kind of got into the twenties. Kevin: right? How much? Kevin Clarence Espiritu. And so, you know, there was some, there was some links and, and this and that, and I had created a subreddit. Um, so that would be one way. Right. And since I've left, I've left about. And a little bit more stable. So I was like, you know what? Jared: Yeah, yeah. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. And so, you know, we're hiring some, some better players in, in those roles to help out there. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. Was it, yeah, yeah. And so I was like, well, what's the easiest podcast I could possibly make? Uh, and so I bought it and it paid itself off in, in like 40 days. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. So what are the pages that are driving that revenue? It's, it's not as heavy to ship. Uh, it's called American Trade Company. And so I started building a base out there. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Four $5,000. Uh, and then I, I started showing him in the content and people really liked his energy. I think we all do. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. This was about 10% of all the recorded Espiritu's in USA. Rate this book Write a Review Friends & Following And what are some of the big things you learned in adding product? Hey, I've got this topic. Yeah. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. But a again, it goes to like, what cannot be faked. I think a lot about that. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Yeah. Thanks for having me, Jared. Thank you. Niche sites.com offers a full range of services to help your content site grow. Mm-hmm. And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. And so I made five minute episodes, sometimes even less every day. Jared: Mm-hmm. And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. Right. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Gardenings about finding what works for what youre given.. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's website. 25 Feb/23. So this was the hook, and this is why this campaign was so successful. Right. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. About the Author. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? Jared: How's it going? Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Go claim your free content today. The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. Log in or sign up for Facebook to connect with friends, family and people you know. Yeah. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Jared: How did you YouTube makes sense. But after that, I could trust that she knows a lot about gardening, she knows a lot about writing, and she could write it in a way that would, would do well and she could even handle the uploading and stuff. Yeah. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. I, I didn't have enough articles. Right? Kevin was able at different points to do all of these things. We're the largest gardening only account on Instagram. My name is Kevin Espiritu, and I run a company called Epic Gardening. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. 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