This year the Xiaomi 13 is sold in green, black and white colors. Following are the opportunities in Xiaomi SWOT Analysis: 1. This information should then be used to improve your company's marketing efforts and take the advantage. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The idea behind it was to provide innovative solutions for everyone. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk The Motley Fool has a disclosure policy. 3. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi Should Fear These 3 Chinese Competitors. Image source: Vivo. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. This helps it in reaching out to more and more customers. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Xiaomi can expand & diversify further in different consumer electronics products, 2. 1. Many competitors in same price tag segment, 2. This report stays updated. Intense global competition means lower market share growth, 2. can be threats. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Xiaomi business strategy can be classified as cost leadership. devices. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Below are the top 4 competitors of Xiaomi Redmi: 1. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Add company. Xiaomi competitor analysis. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. . Retrieved February 6, 2018, from https://www.mi.com/in/about/ Continue reading more about the brand/company. ET world's first smartphone with 6GB of RAM. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. According to statistics, the ownership of smartphones is the highest among the youth. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Upgrade to remove this ad. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Nokia Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. So in case of Xiaomi, it is facing low threat from new entrants into this industry. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. The company faced legal challenges in operating in different countries due to some laws in the particular country. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. . Huawei (including Honor) has a worldwide market share of 8.56 %. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Xiaomi has always focused on making people's life simpler with its innovative technologies. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Xiaomi, by comparison, still generates about 90% of its sales from China. Continue reading more about the brand/company. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Samsung was bumped off the top five into the "others" category. Swot Analysis Of Xiaomi 736 Words | 3 Pages. A correlation of -1.0 means that prices move in opposite directions. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Offers sharpest and best display among its competitor phones, 5. Price has been a great strength for xiaomi models. It is mandatory to procure user consent prior to running these cookies on your website. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi Triathlon: Hardware+New Retail+Internet. Xiaomi, by comparison, still generates about 90% of its sales from China. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi uses mono-segment and imitative types of positioning. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Samsung held a 18% market share, with Apple making up the top three with 14%. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Share. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Whirlpool 10. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Lava4. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The opportunities for any brand can include areas of improvement to increase its business. Motorola Moto2. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. A Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China was in! A brand like Xiaomi to benchmark its business & performance as compared the... 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